So, what makes a good logo?
As we know that the logo is the identity of the company. A good logo should be a combination of various elements; it should be distinctive, appropriate, practical, graphics and simple in form and should convey the company’s message. To know more click here for simple logos sample.
An effective logo is:
- Simple
- Timeless
- Memorable
- Versatile
- Appropriate
- Simple:
It is preferable that a logo is not complex and detailed; a consumer should be able to decipher the message of a company with just a few glances. By keeping the logo simple you are encouraging easy recognition and versatility at the same time making it really memorable. Good logos feature something unique without being overdrawn. A simple logo is more likely to be ingrained in a customer’s memory.
- Memorable:
Simplicity and memorability go hand in hand, if a logo is just simple and forgettable it makes the whole point of the logo quite moot. The logo should be distinctive memorable and clear.
- Timeless:
A really good logo should be able to withstand the test of time, which means that no matter how many years go by 10 or 15 the logo should still be effective no matter what. Don’t think about trends, trends come and go. When it comes to brands and logos its longevity, which is crucial. Make a point to stand out and not follow the crowd.
- Versatile:
A good logo should be able to work in any sort of medium or application at the same time it should be functional. This is one of the reasons a designer should always work with vector tools to ensure that the size or scale of the image can work with any medium. The logo should be able to work in horizontal or vertical formats. Also, the logo should work whether in color or Greyscale.
- Appropriate:
A logo should be placed appropriately; it should also serve its intended purpose. For example, if you are designing a font for a toy store it should be colorful and have a child-like font; this will convey a message that the store sells toys for children.
Conclusion:
A logo doesn’t necessarily need to show what the company sells; it should purely be for a company’s identification purpose. A logo can only deliver quality and assurance to the company it symbolizes. If a company is not good then even the logo will be considered bad. To know more click here for simple logos sample.
